His statement is often quoted on the Internet.

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Where does its popularity come from? Mainly because it focuses on the needs of recipients and improving their standard of living. However these words apply not only to CEOs and company owners but also to marketers because it is thanks to them that the company has a chance to develop. Following this line of reasoning action strategies and appropriate tools and measures should be selected not for the sake of achieving key performance indicators KPIs but through the prism of business results .


This is what functional digital marketing is based on. Unlike traditional promotional and image campaigns DMF focuses on all available tools communication channels and other means that help a given organization achieve profit. To Hit Post fit them properly you need to: understand the context related to the brand's vision and mission know who a given brand's products are aimed at conduct an indepth business analysis adapt the strategy of activities to the method of brand communication monitor the effectiveness of the campaign and if necessary implement adjustments to the assumptions follow new technologies and use them if it translates into higher profits. dmf Functional marketing characteristics of activities The scope of activities at DMF is flexible and differs significantly even between companies with a similar business profile.





This is due to the fact that each of them has different incomes needs and short and longterm goals. Running an effective campaign is based on  steps: Step : Company analysis and KPI development Functional marketing must result from knowledge of the company including: its scope and the adopted marketing and image strategy. The market environment and competitiveness in the industry are also important. This data is used to develop performance measurement indicators tailored to the specificity of a given organization. Step : Developing a marketing strategy .