If you have a handful of

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Soft errors on your site, but your site consists of thousands of pages, you’re probably fine. However, it’s still worth looking at your errors and checking whether it’s worth the time to fix them. To understand why your soft errors matter, take a look at how Google crawls your site. Googlebot doesn’t simply turn up every day and crawl every page you have. Instead, Google allocates a Crawl Budget to each site, just in the same way you would allocate marketing spending or the all-important cake and biscuit allocation.

The Crawl Budget is made up of two parts: Crawl demand is how much Google actually wants to crawl your site, based on how popular and relevant you are, how often you post, when your site was last crawled, and other factors. Crawl rate is how many Canada WhatsApp Number Data requests per second that Googlebot makes to your site as it crawls. The reason for the crawl budget is so that Googlebot doesn’t overwhelm your site. It also reduces the amount of work that Googlebot has to do. Here’s why this is a problem. If you have a large number of soft error pages, Google still thinks it needs to index them.



With the crawl budget limiting how many pages at a time will get indexed on your site, you could be wasting your precious crawl budget on your soft error pages. You’ll then find that your site isn’t indexed as quickly and your top-quality, fresh content isn’t always making it into the search engine rankings when you release it. That’s not something you want for your site, especially not when you’ve spent so much time creating high-quality, relevant content.