This corresponds to the total number of likes

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Competitor analysis, it's time to focus on the process itself. Let's say you're creating a brand of mattresses and sleep products and want to increase your social media share of this $432 billion global industry . After market research, you have identified Casper as your biggest rival, and now you want to challenge its dominance. Here are five steps you can take to achieve this. 1. Identify your competitors’ most engaging content Creating and testing your social media content can take a lot of time and resources.

Learning how to engage with your target Azerbaijan WhatsApp Number audience can be a haphazard process, and you may miss opportunities as you try to find your feet on social media. However, analyzing your rivals' best-performing content can make your life a lot easier. By looking at what works well among your rivals, you can get an idea of ​​the best practices to consider in your strategies. You can even take inspiration from them if you're short of ideas (although it's not a good idea to outright copy what your competitors are doing).




So how do you go about it? Let's say you've identified Instagram as a suitable marketing channel and want to know what type of posts work well for Casper there before creating your own. Place Casper's domain in Social Media Tracker, then select the Instagram tab. Immediately, you will see which posts generated the most engagement during the chosen period. Semrush, Social Media Tracker, Instagram The two main metrics to take into account are: Engagement: for Instagram.