This found that brands that gain the trust

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These brands focus on the trust of their customers Alvaro Del Pozo 01-11-2022 An image that contains table, person, man, indoors. Automatically generated description 7 out of 10 European customers are more likely to buy from a brand they trust. Almost half (49 percent) would not buy from a brand that abused their trust again. This is shown by the results of a current Adobe study. Regional companies that focus on customer trust are considered particularly successful.

For marketers, trust should go hand in hand with a good customer experience, but to what extent does trust play a role in consumers' purchasing decisions? A lot - at least that's the result of Adobe's current Future of Marketing study. of their cust Job Seekers Phone Numbers List omers are rewarded with more sales, loyalty and positive recommendations. European consumers show their brand trust by: make more purchases (67 percent), give recommendations to friends (63 percent), join a loyalty program (42 percent), Post positive reviews or comments on social media (34 percent).

The research also found that companies lose a large proportion of their customers if they rely too little or no trust at all: 70 percent of European consumers said they would not buy from a company again if their trust was broken is. Almost half (49 percent) said they had stopped shopping with a brand in the past year after a breach of trust. Younger generations are the least forgiving: 74 percent of Gen Z and 66 percent of Millennials have left at least one brand in the last 12 months due to a breach of trust.