Persona and their Customer Journey

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Objective: To offer a smooth and satisfactory purchasing process. Example: Easy online checkout, clear shipping notifications. After-sales and Loyalty (Retention): The customer evaluates their satisfaction and decides whether they will buy again or recommend the brand. Objective: Convert them into a repeat customer. Example: Loyalty programs, satisfaction surveys, customer support. The customer journey is about creating content and presence based on the needs of each of our clients on each of the platforms that we consider we should have a presence on.


If our buyer persona has been defined as someone who likes kuwait number data photography and uses Pinterest, our brand will have to have a presence on that platform, generating content related to the needs of our buyer based on the stage they are in. Once we have the Buyer , it is easier for us to identify the platforms where our brand should have a presence.


But before going into the selection of platforms, it is important to keep in mind that having a presence on multiple platforms requires greater effort and resources, so it is important to align the selection of platforms with our objectives. Let's see more about the definition of objectives in a Marketing Plan. Defining objectives in the Marketing Plan The objectives of a marketing plan are specific, measurable goals or milestones that a company seeks to achieve through its marketing strategies and tactics.